To catch everyone up, this entire week I've spent working on branding my items that I sell, and feel that I have truly found my niche market. I had to ask myself, "How can I be different from the other knitters and crocheters that are all doing their best to sell their handcrafted items?" "How can I reach a market that isn't being touched right now?", and "What market isn't really being reached by us handcrafters?" After working through the night for the past few days, it dawned on me that creating items that can be considered family heirlooms, something that can be passed down generation to generation, is something that I wanted to delve into.
And it worked! I am getting so much more traffic to my store and am always receiving new ideas and suggestions on what the customers would like to see offered by me. From wedding blankets/afghans that can be personalized with the bride and groom's name (along with the date of the wedding), to a customized NFL NY Giants afghan, I feel like I have truly found my niche! I am so happy! So even though, the sales and customers may not be there (compared to some of the older and more well known Etsy stores), I finally feel like I have found my little corner of the knitting/crochet world that I fit into :-)
Ok .... so since tomorrow officially starts my weekend, I wanted to also share with all of you, what I plan on working on for the next few days. I have a few orders in the works, to include the Giants blanket shown above, but am also working on another set of Easter eggs and these adorable bunny slippers!
Stay tuned throughout the weekend, as I'll be updating to show the various steps that I'll be going throught to get these projects finished.
Until then ...
Nykisha :-)
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